This questionnaire is your chance to share what makes your brand unique and memorable — who you are, what you stand for, and how you want to show up in the world. Your answers will lay the groundwork for your visual identity: your logo, colors, typography, and all the subtle details that tell your story at a glance.
Before you dive in, I recommend reading through all the questions so you know what to expect and can gather any ideas, references, or inspiration you’d like to include. Take your time, get specific, and have fun clarifying exactly how you want your brand to look and feel.
