Web Design Questionnaire

This questionnaire is a space for you to articulate your goals, inspirations, and the aesthetic world you want your website to live in. Your thoughtful responses will shape the design — from layout and flow to visual hierarchy, subtle storytelling, and the overall feel of the site.

Before you begin, I recommend reading through all the questions so you know what to expect and can gather any ideas or references you’d like to share. Think of it as homework, but the fun kind — an opportunity to sift through ideas and pinpoint exactly what you’re after. Enjoy the process!

Name*

Share 3-5 adjectives that best describe your brand.*

How would you characterize your brand’s tone of voice?*

What do you want to communicate with your website?*

How do you want visitors to feel when navigating your website?*

How do you envision the homepage?*

Tell me about the overall vibe you imagine for your website.*

Do you want any parts of the site to feel unexpected or unconventional — in layout, interactions, or visual reveals?*

What colors are you drawn to? Are there any colors that I should avoid?*

What fonts and/or styles of typography are you interested in?*

When someone visits your site, what’s the single feeling you want to linger with them after they leave?*

Is there anything you definitely don’t want to see on your site?*

Provide a few links to sites you like. What is it about each site that you enjoy?*

Is it the layout? The functionality? The overall feeling? The experience of a particular page? Whatever it is, be specific in describing what resonates with you.

Time to share some visuals that encapsulate the aesthetic you have in mind... You have two options: If Pinterest boards are your thing, make one and share the link. If you're not into Pinterest, no sweat - just upload some images directly to this form.*

For the Pinterest crowd, share the link to your board here.

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If there's anything else you want me to know or be sure to keep in mind regarding design, please share that here.